CANCELLED: Due to health events The Great Hack has been cancelled for March 13. Be well!!

PRESENTED BY: Meaningful Movies in Gig Harbor
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6:00 PM, Friday, March 13, 2020
Location: Gig Harbor (click for map)

Cambridge Analytica came to symbolize the dark side of social media in the wake of the 2016 U.S. presidential election.

Cambridge Analytica is the focus of “The Great Hack.” A British data mining firm, the filmmakers realized that it became “a full-service propaganda machine.” The company collected data from social media platforms like Facebook to target ads at a narrow band of undecided voters.

The practice effectively shaped voting results in several countries (e.g., Argentina, Kenya, Malaysia, South Africa) before Donald Trump won the United States presidency in 2016.

“Lock her up” was a Cambridge Analytica creation.

Release Year: 2019

Running Time: 1 hr 54 min

Director: Karim Amer, Jehane Noujaim

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