Food. We love it. We devour countless cooking shows, culinary mags,
and foodie blogs. So, how come we are throwing nearly 50% of it in
the trash?

Filmmakers and food lovers Jen and Grant dive into the issue of waste
from farm, through retail, all the way to the back of their own
fridge. After catching a glimpse of the billions of dollars of good
food that is tossed each year in North America, they pledge to quit
grocery shopping cold turkey and survive only on foods that would
otherwise be thrown away. In a nation where one in 10 people is food
insecure, the images they capture of squandered groceries are both
shocking and strangely compelling. But as Grant’s addictive
personality turns full tilt towards food rescue, the “thrill of the
find” has unexpected consequences.

Featuring interviews with TED lecturer, author and activist Tristram
Stuart and acclaimed author Jonathan Bloom, “Just Eat It” looks at our
systemic obsession with expiry dates, perfect produce and portion
sizes, and reveals the core of this seemingly insignificant issue that
is having devastating consequences around the globe. “Just Eat It”
brings farmers, retailers, inspiring organizations, and consumers to
the table in a cinematic story that is equal parts education and
delicious entertainment.